ONLY 16 SPOTS AVAILABLE​

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ONLY 16 SPOTS AVAILABLE​

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DAYS
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SECONDS

ARE YOU READY TO GO FROM 

SPORADIC SPEAKING

RESULTS TO SYSTEMATIC

CONSISTENT SPEAKING

CLIENTS??

ARE YOU READY TO GO FROM 

SPORADIC SPEAKING

RESULTS TO SYSTEMATIC

CONSISTENT SPEAKING

CLIENTS??

  • You’ve taken speaking courses.

  • You’ve watched countless webinars.

  • You’re ready to see real, consistent results and you want a strong coach and a high-level community to get you there.

IF THIS IS YOU KEEP READING...

You want to build out your speaking business - not to be a sometimes success - but a solid business that can leave a legacy that helps you share your voice with the world.

  • STOP READING now if you just want to get a few gigs, but have zero interest in building a sustainable business.

OKAY, STILL WITH ME? lET'S CONTINUE...

You’ve tried building your business on your own and sure you could keep trying that, but you KNOW in your heart of hearts that if you had accountability and the right strategy your message, impact and income would EXPLODE.

 

And…can we talk about something that most shy away from?

money.

  • You want to make money for your message. You know that you can help companies improve, but need to know how to package that to monetize the transformation that YOU provide. 

  • You would love to pitch a five or six-figure corporate contract but don’t know what that looks like.

  • You’d be thrilled about getting recurring corporate revenue by licensing your programs, but how exactly does that work?!? 

enter

SYWTC Academy is a high-level immersive coaching experience for experts, entrepreneurs and visionary speakers led by me,  Ashley Kirkwood. 

 

And when I say high-level, I mean it.

 

We help doctors, lawyers, accountants, academics, and experts - people that really know their stuff to package their expertise and build a speaking business that serves THEM and their clients. 

 

Now, maybe you read that and you’re wondering,

 

“Is that me?! Am I an expert?

 

Am a ‘high-level’ expert or speaker?”

 

Chances are, you are, but you’ve been undervaluing your expertise.

 

That’s a mindset issue - we will he addressing mindset throughout our sessions because before you can execute a dope strategy your beliefs have to be in alignment! 

 

Let me say that again, I want you to have a business that serves YOU and YOUR clients.

 

SOUND good?

Here’s what the academy offers in a nutshell: 

 

Clarity + Coaching + Community = SYWTC Academy

 

what will you learn in the

 sywtc academy?

The Academy is broken down into quarters - three month sprints, if you will. We will have a new goal, over each of the four quarters of 2021! We are building a foundation that is rock-solid. 

 

Put simply, you’re committing to growing your business in one year. 

 

You give me one year ONE year, and you can eat off of your business FOR LIFE! 

 

Let me help you get out of the analysis paralysis and overwhelm of figuring out this billion dollar industry on your own! 

 

 But let me be clear, you’re not waiting a year to see your ROI - not at all. Each quarter we set goals and we have a complete syllabus packed with what we will cover! In short, you’re going to start seeing value from day one! 
 

here's what you 

will walk away with

Q1: BULLETPROOF BRANDING

 

The first quarter of the program is all about building your personal and business brand. Writing your corporate newsletter and developing your opt-ins and lead magnets for corporate clients! We want to set you up for the ultimate success. And here’s the truth, you need to look the part. We are doing your market research during this section as well. We have a very specific formula for how you will attract large clients and develop a brand that consistently lands these clients, but it takes work. The purpose of the first quarter of the program is to bulletproof your brand so that you are developing the tools you need to consistently attract and serve an elevated audience while leveraging technology and attraction principles that work. 

 

After Your First Three Months You Will Have...

  • Solid Corporate Email List Building Plan

  • SOPs  That You Can Use To Outsource Media Pitching For Your Brand 

  • Well Positioned Brand Solidified By Press Features and/or Owned Media  

  • Market Research Data That Will Help You Build Out Your Six-Figure Corporate Offer  

  • Solid Client Attraction Assets  

Q2: CONSISTENT CLIENT ACQUISITION

 

The second quarter is all about aggressive and consistent client acquisition. This is where we leverage the brand assets to consistently pitch clients using tech and teams.  Whether you have to do it yourself using tech or you can leverage a team, we will be developing out the plan for consistently acquiring clients. This may look different for different students in the programs. We will be testing different strategies and working within your restraints. Specifically, your time, talent, and resource restraints. We will be showing you several strategies that you can employ and testing their effectiveness in your business. During this portion of the course we are reviewing your numbers, your open rate, close rate, the number of interest calls, your qualifying process for your leads, your sales script, your proposal, all of that is covered in this portion of the course.

 

After This Segment Of The Academy You Will Have...

  • A six-figure proposal tailored to your ideal corporate clients

  • A corporate email pitch campaign that you can A/B test for effectiveness 

  • A hot list of clients you plan to pitch and nurture for the rest of the year

Q3: SYSTEMATIZING YOUR SERVICE

 

The third quarter of the program is all about how to add systems to your client delivery process to ensure your clients have an exceptional experience. We need to develop your customer map so that you know how you will deliver extraordinary results at each and every step of your client’s journey. You will also be speaking to your clients and taking them through your 

 

After This Segment You Will Have..

  • A Solid Customer Acquisition Map backed by the technology to ensure a glowing customer experience! 

  • ReBooking Rules To Ensure Repeat Client Business 

  • Finding Clients On your Friends’ List - Leveraging Connections To Get Business 

Q4: SOLIDIFYING YOUR SIGNATURE

 

You need to perfect your craft. It’s not enough to land the engagements and the contracts. You have to crush your presentation. Whether virtual or in-person, your skills as a speaker matter. We are going to share some techniques and strategies you can use to uplevel your speaking skills! You need to leverage the use of storytelling. 

 

After This Segment You Will Have...

  • Rockstar Techniques Of Delivering A Signature Speech

  • Using Comedy To Keep Audiences Engaged 

  • Techniques For Engaging Virtual Audiences With Tech, Gifts & Pre/Post Engagement Techniques

here's what you 

will walk away with

Q1: BULLETPROOF BRANDING

 

The first quarter of the program is all about building your personal and business brand. Writing your corporate newsletter and developing your opt-ins and lead magnets for corporate clients! We want to set you up for the ultimate success. And here’s the truth, you need to look the part. We are doing your market research during this section as well. We have a very specific formula for how you will attract large clients and develop a brand that consistently lands these clients, but it takes work. The purpose of the first quarter of the program is to bulletproof your brand so that you are developing the tools you need to consistently attract and serve an elevated audience while leveraging technology and attraction principles that work. 

 

After Your First Three Months You Will Have...

  • Solid Corporate Email List Building Plan

  • SOPs  That You Can Use To Outsource Media Pitching For Your Brand 

  • Well Positioned Brand Solidified By Press Features and/or Owned Media  

  • Market Research Data That Will Help You Build Out Your Six-Figure Corporate Offer  

  • Solid Client Attraction Assets  

Q2: CONSISTENT CLIENT ACQUISITION

 

The second quarter is all about aggressive and consistent client acquisition. This is where we leverage the brand assets to consistently pitch clients using tech and teams.  Whether you have to do it yourself using tech or you can leverage a team, we will be developing out the plan for consistently acquiring clients. This may look different for different students in the programs. We will be testing different strategies and working within your restraints. Specifically, your time, talent, and resource restraints. We will be showing you several strategies that you can employ and testing their effectiveness in your business. During this portion of the course we are reviewing your numbers, your open rate, close rate, the number of interest calls, your qualifying process for your leads, your sales script, your proposal, all of that is covered in this portion of the course.

 

After This Segment Of The Academy You Will Have...

  • A six-figure proposal tailored to your ideal corporate clients

  • A corporate email pitch campaign that you can A/B test for effectiveness 

  • A hot list of clients you plan to pitch and nurture for the rest of the year

Q3: SYSTEMATIZING YOUR SERVICE

 

The third quarter of the program is all about how to add systems to your client delivery process to ensure your clients have an exceptional experience. We need to develop your customer map so that you know how you will deliver extraordinary results at each and every step of your client’s journey. You will also be speaking to your clients and taking them through your 

 

After This Segment You Will Have..

  • A Solid Customer Acquisition Map backed by the technology to ensure a glowing customer experience! 

  • ReBooking Rules To Ensure Repeat Client Business 

  • Finding Clients On your Friends’ List - Leveraging Connections To Get Business 

Q4: SOLIDIFYING YOUR SIGNATURE

 

You need to perfect your craft. It’s not enough to land the engagements and the contracts. You have to crush your presentation. Whether virtual or in-person, your skills as a speaker matter. We are going to share some techniques and strategies you can use to uplevel your speaking skills! You need to leverage the use of storytelling. 

 

After This Segment You Will Have...

  • Rockstar Techniques Of Delivering A Signature Speech

  • Using Comedy To Keep Audiences Engaged 

  • Techniques For Engaging Virtual Audiences With Tech, Gifts & Pre/Post Engagement Techniques

WHAT EXACTLY WILL

ACADEMY STUDENTS GET?

PAY IN FULL FOR ONLY $20,000

OR

12 MONTHLY PAYMENTS OF $2,000/mo

Here’s the real bonus; you’re getting access to my personal Rolodex of connections. The guest experts have a combined 100 years of experience! These are folks with $10K+ one-time speaking fees who have grossed in some cases millions as professional speakers. We will also be hearing from procurement professionals, who hire speakers! These aren’t your typical experts - these are decision-makers and earth shakers. Just like you. Not only that, but the live monthly Q&A sessions are worth the cost of the investment ALONE.  


How would it feel to be apart of a community of like-minded experts seeking to expand their speaking careers? 

 

How impactful would it be to share resources, results, and strategies with others building towards a common goal. 

 

Building a profitable speaking practice isn’t easy and your community can make all of the difference. 
 

WHAT EXACTLY WILL

ACADEMY STUDENTS GET?

  • (12) Monthly Group Coaching Sessions & Q&A ($12,000 Value)
  • (12) Monthly Immersive Training Sessions ($12,000 Value)
  • Monthly Goal Tracker ($1,500 Value) 
  • Quarterly Goal Setting Sessions ($6,000 Value )
  • Private Community Of Experts  ($5,000 Value) 
  • Recordings Of All Immersive Sessions ($7,000 Value)
  • Guest Expert-Led Bonus Sessions ($20,000+ Value)

TOTAL VALUE: $63,000

PAY IN FULL FOR ONLY $20,000

OR

12 MONTHLY PAYMENTS OF $2,000/MO

Here’s the real bonus; you’re getting access to my personal Rolodex of connections. The guest experts have a combined 100 years of experience! These are folks with $10K+ one-time speaking fees who have grossed in some cases millions as professional speakers. We will also be hearing from procurement professionals, who hire speakers! These aren’t your typical experts - these are decision-makers and earth shakers. Just like you. Not only that, but the live monthly Q&A sessions are worth the cost of the investment ALONE.  


How would it feel to be apart of a community of like-minded experts seeking to expand their speaking careers? 

 

How impactful would it be to share resources, results, and strategies with others building towards a common goal. 

 

Building a profitable speaking practice isn’t easy and your community can make all of the difference. 

THIS IS FOR YOU IF...


  • You want to be challenged to pick up the pace in your speaking career; 

  • You know you want to commit to growing your speaking and consulting practice but need consistent accountability; 

  • You value relationships and want to be apart of a group coaching community of like-minded, highly educated, experienced, game-changing speakers who are ready to work on reaching the big goals they’ve set or themselves; 

  • You are ready to see results and want to build a sustainable speaking practice; 

  • You are an action-taker - the type of person who LOVES implementing proven strategies; and 

  • You crave accountability and feedback so you know you are investing your TIME and TALENT in the RIGHT places to get results. 

IS THAT YOU...??

If so you need to enroll in the Academy before doors close!


    The value of the content in this course far exceeds $63,000

     

    BUT You Can Get it TODAY

    for just One Payment of $20,000

    or Monthly Payments of $2,000

    Ashley'S RECEIPTS

    Watch The Below Case Studies To Learn, In-Depth How Ashley Kirkwood Has Helped Her Clients!

    Hear How Ashley Helped Janice Restructure Her Contracts To Add An Additional 20K+ Using SYWTC Methods 

    Hear How Brittany Landed Her First Four-figure Clients Using SYWTC Methods

    Ashley RECEIPTS

    Watch The Below Case Studies To Learn, In-Depth How Ashley Kirkwood Has Helped Her Clients

    Hear How Ashley Helped Janice Restructure Her Contracts To Add An Additional 20K+ Using SYWTC Methods 

    Hear How Brittany Landed Her First Four-figure Clients Using SYWTC Methods

    TENTATIVE SYLLABUS

    *DATES & TOPICS SUBJECT TO CHANGE

    January Session 1

    Welcome Call & Goal Setting

    • Our welcome call and goal setting will focus on three key areas: (1) Defining Your Offer; and  (2) Analyzing Your Process

    January Session 2

    Solid Client Attraction Assets 

    • You need assets to attract corporate clients to your email list. Developing these assets needs to be done with the end in mind. Here we will discuss how to develop these client attraction assets.

    February Session 1

    Market Research Data That Will Help You Build Out Your Six-Figure Corporate Offer 

    • Most understand market research, but there’s a way to do it that will help you sell your signature six-figure service. Developing a market research plan that converts & helps you to position your corporate offer correctly.

    February Session 2

    Developing Your Earned and Owned Media Strategy 

    • You need a written strategy with goals to help guide your earned and owned media strategy. We will develop that out here.

    March Session 1

    SOP That You Can Use To Outsource Media Pitching For Your Brand

    • This program is designed for busy high-level CEOs who don’t have extra time lying around. That stated, before you can effectively outsource and get an ROI on that investment, you need SOPs. We will discuss creating them here.

    March Session 2

    Solid Corporate Email List Building Plan

    • Many think corporate selling is very different from individual selling. I disagree. You need a corporate email list that you can sell to and more importantly, serve. This week’s focus will be selling and serving via email.

    April Session 1

    Six Figure Proposal Writing & Tailoring 

    • Drafting proposals is an art and you need to get good at it because a template won’t get you to the numbers you are seeking. You need to know the formula behind a solid proposal and how to develop out your own.

    April Session 2

    Live Q&A and Audit

    May Session 1

    Corporate Email Campaign Development and Selling 

    • Your email campaign to clients needs to have a formula - especially when you’re selling.

    May Session 2

    Live Q&A and Audit

    June Session 1

    Targeting Clients & Developing Your Client Hot list

    June Session 2

    Live Q&A and Audit

    July Session 1

    Creating A Solid Customer Acquisition Map backed by the technology to ensure a glowing customer experience!

    July Session 2

    Live Q&A and Audit

    August Session 1

    ReBooking Rules To Ensure Repeat Client Business

    August Session 2

    Live Q&A and Audit

    September Session 1

    Finding Clients On your Friends’ List - Leveraging Connections To Get Business

    September Session 2

    Live Q&A and Audit

    October Session 1

    Rockstar Techniques Of Delivering A Signature Speech

    October Session 2

    Live Q&A and Audit

    November Session 1

    Using Comedy To Keep Audiences Engaged

    November Session 2

    Live Q&A and Audit

    December Session 1

    Techniques For Engaging Virtual Audiences With Tech, Gifts & Pre/Post Engagement Techniques

    December Session 2

    Final Session & Closing

    MEET YOUR PROFESSOR

    Ashley Kirkwood

    FOUNDER + CEO OF SPEAKER YOUR WAY TO CASH

    Ashley Kirkwood is an international speaker and award-winning lawyer. She quickly scaled her law firm to represent small to large businesses across the United States. Not only did she use speaking to scale her trademarking law firm, Mobile General Counsel, but she is a sought after speaker on college campuses an corporations around the country.

     

    Through her Podcast and Facebook Group, both of which are called, “Speak Your Way To Cash,” Ashley has helped thousands of speakers learn about the speaking industry. She demystifies and teaches strategies that focus on helping speakers grow their speaking businesses.

     

    Ashley has been recognized as a thought leader by media outlets galore, including FORBES, Crain's Chicago Business, Black Enterprise, The Chicago Tribune and more! Not to mention, she previously sat on the board at the University of Illinois that determines who to hire for on-campus student activities! She has been on the hiring side of the industry and the talent side. She will use all of her experience to help you level up your speaking career!  

    frequently asked questions

    GOT QUESTIONS? I HAVE ANSWERS!

    How long is the program?

    Who is this ideal for?

    Will this program cover speaking technique?

    Will we have access to a private community? 

    Will we get to ask you questions consistently? 

    Will there be guest experts? 

    P.O. Box 823, Flossmoor, IL 60422 

    admin@passionpurposeandpaychecks.com

    © 2019 - 2021 Ashley Nicole Kirkwood. All Rights Reserved.